Why I Use CapCut to Create Content for My Business

CapCut is the video editor I use to create content for AI Tool Drawer. In this post, I explain how it’s helped me stay consistent and grow my brand — and how it can help creators and business owners like you do the same.

AI Tool Drawer

7/23/20251 min read

A close up of a cell phone on a wooden table
A close up of a cell phone on a wooden table

Why I Use CapCut to Create Content for My Business

CapCut has become my go-to editor for creating short-form videos. It’s simple, fast, and does exactly what I need — without slowing me down or overcomplicating things.

Since starting AI Tool Drawer, I've relied on CapCut to turn raw ideas into clean, scroll-stopping content for TikTok, Reels, and YouTube Shorts. It's the one editing tool I keep coming back to.

What I Use It For

Most of my content is short-form, so I need to move quickly. CapCut makes it easy to:

  • Add captions and text overlays

  • Stitch together clips from screen recordings or AI tools

  • Edit on my phone or desktop, depending on where I’m working

  • Use clean transitions and effects without learning pro-level software

It handles everything I need without any paid upgrades or over-engineered features.

Key Features I Use

These are the features that genuinely help:

  • Auto captions – Saves loads of time and increases watch time

  • Built-in templates – Perfect for making content quickly with trend-based layouts

  • Easy trimming + drag-and-drop – No editing skills needed

  • Works on mobile and desktop – I can start editing on my laptop and tweak on my phone if I need to

Why It’s Worth Trying

CapCut gives creators an edge — especially if you're working with AI content or showing tools and tutorials. You can focus on the message without getting lost in the software.

If you’re just starting out, it’s one of the easiest tools to get comfortable with. If you’ve already been editing for a while, it’ll still save you time.

It’s helped me create consistent, clean content — and consistency is what actually grows a brand like this.